diff --git a/build-push.sh b/build-push.sh
index cf976e4..a904cc5 100755
--- a/build-push.sh
+++ b/build-push.sh
@@ -5,7 +5,7 @@
 set -euo pipefail
 
 TAG="${1:-latest}"
-IMAGE="humor-units:$TAG"
+IMAGE="localhost/humor-units:$TAG"
 ARCHIVE="/tmp/humor-units.tar"
 # Space-separated list of node SSH targets
 NODES="${NODES:-node1 node2}"